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Grow YourEvent Business

Labor and crew management

The right crew, called for the right hours, briefed before doors.

I build the labor plan and crew calls, book local or union crew where the venue requires it, schedule and brief every department, run the floor and sign off the hours.

The crew call was a guess.

Labor is one of the biggest lines in a production budget, and the one most often built on a guess and fixed with overtime.

  • Crew calls built from last year’s numbers, or a vendor’s?
  • No-shows on load-in, and nobody with a backup list?
  • Overtime and meal penalties that blew the labor line?
  • Stagehands on site with nobody telling them the plan?

Why it hasn’t been fixed yet.

It’s rarely effort. Owners in this business work harder than anyone. It’s usually one of these.

  1. Vendors running their own piece

    Crew calls come from the vendor’s template

    Labor companies and vendors call what they always call. Nobody checks it against this site, this build window and this gear.

  2. Production as a second job

    Nobody owns the floor

    Each vendor runs its own people. Without one person running the floor, crews wait on each other and the hours pile up.

  3. Production planned last

    The labor plan is built after the schedule slips

    When load-in times move and nobody rebuilds the calls, the crew stands around on the clock, or arrives short.

What I do

What the work includes

Scope of workScoped to your company
  • Labor plan by call: load-in, build, show, changeover and strike
  • Crew calls for stagehands, riggers, loaders, forklift operators, runners and department heads
  • Local or union crew booked through the venue or labor company where it’s required
  • Call sheets, check-in, meal breaks and turnaround planned to avoid penalties
  • Safety briefing and department leads named before doors
  • Hours tracked on site and signed off against the labor invoice

What changes

A crew that shows up, knows the plan and stays inside the labor budget.

Scoped to your event. On the first call we go through the date, the venue, the talent and the budget, and decide how much of the production you want me to run.

Proof

Shows I’ve sold and project managed.

Concerts, festivals, tours and brand activations from my time at production companies. They’re my experience, not clients of this business.

See every show
  • County Line Music FestivalConcert or festival
  • Deep Roots FestivalConcert or festival
  • REVOLT WORLD 2024Concert or festival
  • Robin Thicke TourConcert or festival
  • Skillet ConcertConcert or festival
  • Atlanta Wine & Jazz Festival 2023Concert or festival
  • Pacific Feats Festival 2024Concert or festival
  • Kentuckiana Pride FestivalConcert or festival
  • Toyota Music Den 2024Fan event
  • Credit One Credit Tip Off College TourFan event
  • Atlanta United 2023 Block PartyFan event
  • New York Fashion WeekLive show

Most production help sells you gear. I’ve worked every side of the show.

I’ve worked every side of a show, from the loading dock to the sales desk. That’s how I know where a production goes wrong, and why I work for you, not the vendors.

Devon Race

Devon RaceManaging Director, Event Production Partner

  1. Outsiders: A spreadsheet sees a headcount.

    I see who needs to be on the dock at 6 AM and who’s idle until noon, because I’ve worked those calls as a stagehand.

    From the crew, as a stagehand

  2. Outsiders: A labor company sees hours to fill.

    I see the trucks, the gear and the order it comes off, from running the warehouse that loads them.

    From the warehouse, as warehouse manager

  3. Outsiders: A client sees a labor invoice.

    I see the calls behind it, from managing crews on $500K+ shows as project manager.

    From the show, as project manager

The production mistakes that cost events the most

I’ve watched each one happen from inside the company. You get the lesson without the bill.

  1. Where I saw it: StagehandLoad-ins, audio, LED and staging

    The mistakeApproving the stage before anyone has walked the site

    What it costs

    A rebuild on show day, with the crew on overtime

    What to do instead

    Check ground, power, access and the load-in window before the design is final

  2. Where I saw it: Warehouse managerInventory, prep, trucks and returns

    The mistakeTaking the lowest bid without checking what’s in it

    What it costs

    Cable, power and labor added back later at full price

    What to do instead

    Bid one scope and equipment list, and compare line by line

  3. Where I saw it: Project manager$500K+ projects, crews and clients

    The mistakeLeaving the artist advance until show week

    What it costs

    Backline bought in a rush, and a soundcheck that runs into doors

    What to do instead

    Advance every artist as soon as they’re confirmed

  4. Where I saw it: Head of sales and marketingScaled companies from $750K to $3M+

    The mistakePromising the client a look before it’s costed

    What it costs

    Your margin pays for the difference

    What to do instead

    Get a production budget before the pitch or the deal is signed

Relevant experience and expertise are the top criteria buyers use to evaluate potential service providers.
Hinge Research Institute, Inside the Buyer’s Brain, 2018

Took production houses local to regional to national. Built client relationships with Fortune 500 brands.

Book a consultation

15 minutes by video. Not a pitch.

See my full expertise

Common questions

Event crew and stagehand labor management

What promoters, agencies and brands ask about this before the first call.

How many stagehands does an event need?

It depends on the gear, the build window, the site and the venue’s rules, so I build it call by call from the production schedule rather than a rule of thumb. Load-in and strike usually need the most hands; the show call needs the fewest.

Devon

Where does the crew come from?

Local or union crew booked through the venue or a labor company where the event is. I plan the calls and manage the crew on site, which keeps the crew local and the rates clear.

Devon

Can you work in union venues?

Yes. Where a venue requires union labor, the crew is booked through the venue under its agreement, and I plan the calls, breaks and turnarounds around its rules.

Devon

How do you keep labor costs under control?

By calling the right number of people for each call, timing breaks and turnarounds so penalties don’t kick in, and signing off the hours on site so the invoice matches what was worked.

Devon

Ask your own on the call

Start with a conversation

Let’s talk about your next show.

  1. A 15-minute callBy video, about your company
  2. A short written planWithin three business days
  3. You decideNo packages, no pressure