I help event production companies scale.
For production, AV and rental companies across the U.S.: more of the right clients, bigger contracts and systems that run without you.
45-minute video call. No packages.
What I set up in production companies
Companies I’ve built for and worked with
Devon Race
Founder, Event Production Partner
About me
“Production companies scale on the clients who book again every year, and the ones they send you.”
I’ve worked every role in a production company, from stagehand and warehouse manager to project manager and head of sales and marketing. As head of sales and marketing I scaled multiple production companies from $750K to $3M+ by landing high-end clients, negotiating large contracts, project-managing $500K+ projects and building the relationships that brought those clients back year after year.
Now I teach owners and their teams to do the same: find and win the clients worth having, sell them bigger contracts, deliver so they rebook, and turn them into the word-of-mouth referrals that grow a company without chasing every lead.
How I grow production companies
Land the right clients
Target the corporate, agency and venue accounts worth having, and reach the people who sign.
Sell bigger contracts
Proposals and negotiation that win multi-event and multi-city work at the right margin.
Keep them every year
Delivery, check-ins and renewals that turn one show into a yearly account.
Turn them into referrals
Reviews, preferred-vendor status and introductions that bring the next client to you.
Where is your company stuck?
Pick the one that sounds like you. See the fix working, and what it changes for your business.
The fix: Break a revenue plateau
A plan for your next stage: $500K → $1M, $1M → $2M, $2M → $3M and beyond.
What changes: A clear roadmap to the next revenue stage, with the numbers it takes to get there.
The fix: Break a revenue plateau
A plan for your next stage: $500K → $1M, $1M → $2M, $2M → $3M and beyond.
What changes: A clear roadmap to the next revenue stage, with the numbers it takes to get there.
Every fix here comes from scaling production companies from $750K to $3M+. On the call we find the two or three that matter most for yours.
Integrations
Keep the software you know. Make it work together.
Most production companies don’t need new software. They need what they already pay for connected, set up properly and extended where it falls short.
Rental & production
- Rentman
- Current RMS
- Goodshuffle Pro
- IntelliEvent
CRM & sales
- HubSpot
- Salesforce
- Zoho CRM
- Pipedrive
Operations
- Airtable
- Jobber
Accounting
- QuickBooks
- Xero
- and more
- Inquiry capturedCRM
- Quote from live inventoryRental software
- Crew and gear scheduledOperations
- Invoice sentAccounting
Entered once. Everyone sees the same job.
Connect
Link your CRM, rental software and accounting, so an inquiry becomes a quote, a show and an invoice without anyone retyping it.
Optimize
Fix the setup you already pay for: pipelines, quote templates, inventory, automations and the reports you actually read.
Build
Custom tools where nothing off the shelf fits, like the configurator and intake assistant in the live demos.
See the live demos
Product names are their owners’ trademarks, listed as software I’ve worked in. No partnership is implied.
Fortune 500 and national brands I’ve worked with
The clients you want?
I’ve already landed them.
I’ve negotiated with and delivered for the Fortune 500 and national brands most production companies are chasing. I’ll help your company win clients like these — and keep them.
Industries I help
Built for the companies behind every event.
If your company produces, supplies, staffs, moves or builds events, this is for you — anywhere in the U.S.
- Event production companies
- AV and equipment rental
- Staging and mobile stages
- LED video and lighting
- Event rental companies
- Event and experiential agencies
- Trade show and exhibit builders
- Event logistics and freight
- Event staffing and crew
- Hybrid and streaming
Don’t see your company? If you sell to event planners, venues or production companies, the same growth problems apply.
How it works
Five steps. One plan for your company.
Nothing is sold to you before step three. The plan comes first — then you decide what to do with it.
- Step 01
Consultation
45 minutes by video. Your goals, your clients, what’s in the way.
- Step 02
Assessment
Where your company is losing time and revenue, ranked by impact.
- Step 03
Custom planYou choose here
Two or three options, scoped and priced for your company. You choose.
- Step 04
Implementation
I build and set up what we agreed, alongside your team.
- Step 05
Measure
We track what changed and decide what’s next.
No packages
Built for your company. Not a template.
No packages. Work takes one of three shapes, scoped and priced for your company.
Focused project
One clear priority, done properly.
- Right for
- A company with one obvious bottleneck.
- Priced as
- One fixed scope
Not sure which fits? You’ll leave the consultation with a recommendation.
Book a consultationQuestions
Before you book.
What happens on the consultation call?
45 minutes by video. We talk through your goals, where your work comes from, how you quote and sell, and what still runs through you. Within three business days you get a short written plan with the two or three changes that would matter most. No packages, no pressure to buy anything.
Is this for a company our size?
Yes, whatever your revenue. I’ve scaled production companies from $750K to $3M+, and the plan for a $400K owner-operated shop looks very different from one for a $2M company going regional. I start by evaluating where your company stands, then set structured, achievable goals and the strategy to reach them, built around what you want from the business personally.
Why not just hire a marketing or SEO agency?
Most agencies don’t know the live event business. They don’t know the terms planners search, when buyers book or what’s trending in events, so campaigns target the wrong keywords and copy reads like it was written by an outsider. I’ve worked every role in a production company, from stagehand to head of sales and marketing, so the marketing speaks your clients’ language.
Do we have to replace the software we already use?
Usually not. Most production companies already pay for good tools that are set up poorly or don’t talk to each other. I’ve worked hands-on in Rentman, Current RMS, Goodshuffle Pro, IntelliEvent, HubSpot, Salesforce, Zoho CRM, Pipedrive, Airtable, Jobber, QuickBooks and Xero, so the first step is connecting and fixing what you have. Custom tools come in only where nothing off the shelf fits.
Can you help us sell gear we no longer use?
Yes. Part of reviewing your inventory is finding what rarely leaves the shelf. I can sell it through my own network of production companies, so the capital goes toward equipment that earns more. Sale prices depend on the gear and the buyer; nothing is guaranteed until there’s an offer.
Do you run our events?
No — my work is growing your company, not managing your shows. On large projects, I can provide additional event support, quoted separately.
Do you work remotely or in person?
Consultations, strategy and implementation are delivered remotely, so you get senior-level support without travel costs or scheduling delays. When an engagement calls for it — an on-site operational assessment, a leadership workshop, or a walkthrough of your warehouse and show workflow — I can arrange to meet in person, scoped and quoted as part of the project.
How fast will we see results?
It depends on what we work on. Some changes, like faster quotes and follow-up, show up within weeks; marketing and SEO take longer. You’ll get an honest estimate in the plan — never a guarantee.
Still have a question?
Ask it on the call, or email me first.
Start with a conversation
Let’s find where your company can grow next.
45 minutes by video about your company — not a pitch for a package.