Expertise and capabilities
Every part of a production company. From the dock to the sales desk.
Roles I’ve worked
Every role in a production company, from the dock up.
Step 1 of 4
The crew
Stagehand
- Load-ins and strikes
- Staging and mobile stages
- Audio, LED and lighting builds
- Working to call times and curfews
For you: Quotes, schedules and crew calls built around how a show actually goes up.
Step 2 of 4
The shop
Warehouse manager
- Inventory, prep and pull sheets
- Truck packs and trucking
- Returns, inspection and repairs
- Subrentals and gear utilization
For you: A shop that preps, loads and returns the same way every time, and gear bought on numbers.
Step 3 of 4
The show
Project manager
- $500K+ projects, start to settlement
- Vendors, venues and crews
- Corporate, concert, festival and tour work
- Client communication through show day
For you: Production that lands the way it was sold, and project managers who can run it without the owner.
Step 4 of 4
The sales desk
Head of sales and marketing
- Scaled companies from $750K to $3M+
- Fortune 500 and enterprise accounts
- Proposals, pricing and negotiation
- Marketing, websites and lead generation
For you: More of the right clients, bigger contracts and a team that sells without you in the room.
Capabilities
What I can do for your company.
Growth work for production, AV and rental companies, and production work for promoters, agencies and brands. Pick a line to see how it works.
Departments I’ve worked in
- Staging and mobile stages
- Audio and line arrays
- Lighting and truss
- LED walls and IMAG
- Power and distro
- Rigging coordination
- Trucking and freight
For production companies
Sales and business growth
For production companies
Marketing, websites and brand
For production companies
Systems, software and AI
For production companies
Shop operations and gear
For promoters, agencies and brands
Production management
For promoters, agencies and brands
Artists, crew and show day
Events I’ve worked
Corporate, concerts, fan events and live shows.
Shows I sold and project managed while at production companies, with photos of each on the events page.
21
Corporate and Conferences
- Aflac Employee Appreciation Week
- HoneyBaked Ham Franchise Convention
- Purium Renew 2025
- RAM Summit 2025
18
Concerts and Festivals
- Atlanime Fest 2025
- County Line Music Festival
- Deep Roots Festival
- Kentuckiana Pride Festival
9
Sports and Fan Events
- Rick Ross Car & Bike Show 2026
- Toyota Music Den 2024
- Credit One Credit Tip Off College Tour
- Atlanta Open Tennis Tournament
4
Awards, Fashion and Live Shows
- New York Fashion Week
- Miss USA Pageant
- Stellar Awards
- The Shop: Live Tour
Two ways to work together
Which side of the show are you on?
You own a production, AV or rental company
Grow it
More of the right clients, bigger contracts, connected systems and a team that sells without you in the room.
See the growth areasYou’re a promoter, agency or brand
Have the production run for you
Production management, stage design, vendor bids, artist advancing, crew and stage management for your events.
See production management
Fortune 500 and national brands I’ve worked with
The clients you want?
I’ve already landed them.
I’ve negotiated with and delivered for the Fortune 500 and national brands most production companies are chasing. I’ll help your company win clients like these — and keep them.
Common questions
Devon Race’s event production expertise
The short answers to who I am, what I’ve worked and who I work with.
What roles has Devon Race worked in event production?
Every role in a production company: stagehand, warehouse manager, project manager and head of sales and marketing. As head of sales and marketing he scaled production companies from $750K to $3M+, taking them from local to regional to national.
Devon
What kinds of events has he worked?
Corporate conferences and general sessions, concerts and festivals, artist and brand tours, sports and fan events, awards shows, pageants and fashion week. The shows he sold and project managed are listed on the events page.
Devon
Who does he work with?
Two kinds of clients. Event production, AV and rental companies hire him to grow: sales, marketing, systems and operations. Promoters, agencies and brands hire him to run the production side of their events.
Devon
Is the Fortune 500 work a client list?
No. The brands on this site are accounts Devon has sold and worked with while at production companies. They’re his experience, not clients of this business.
Devon
Start with a conversation
Let’s talk about what you need next.
- A 15-minute callBy video, about your company
- A short written planWithin three business days
- You decideNo packages, no pressure